Women make up 53.21% of Brazilian gamers.according to Game Brazil Research 2025The same market that includes them as the majority of consumption also includes less than 25% of them among studio professionals, according to 2nd National Survey of the Games Industry by AbragamesThere is no shortage of talent. What is lacking is structure, networks, and information about where to start.
Understanding the gaming market in Brazil today means looking beyond revenue figures. It means mapping out where the real opportunities lie, what companies are looking for, and how to transform gaming knowledge into genuine professional positioning.
What is the gaming market like in Brazil?
The gaming market in Brazil has ceased to function solely as an entertainment industry. Today, it connects... technology, creator economy, esports, digital platforms, advertising, content production, streaming, and online communities which are expected to generate around R$ 12.7 billion in 2025, according to estimates from Newzoo, Statista and AbragamesThis means that companies are not just looking for people who know how to create games, but people who can understand audiences, engagement, user experience, and ways to keep players connected to the platforms.
This transformation has helped games occupy a much larger space on the internet. The audience doesn't just play: they follow creators on Twitch and YouTube, participate in communities, watch tournaments, consume content daily, and create an identity within this ecosystem. This is precisely what makes the Brazilian gaming market cease to be just a niche and start functioning as an industry connected to media, technology, and digital experience.
The result is a market that has opened up space for many more professional areas. Today, companies are looking for people to work in... marketing, community, content, UX, product, branding, data, live ops, and audience engagement, exactly the type of opportunity that frequently arises in WIBR Talent WallThe market grew rapidly. Now, the competition is over who can carve out a space within it.
What is the gaming market like in Brazil today?
Brazil has established itself as one of the largest gaming markets in the world. According to the Game Brasil 2025 Survey, 82.81% of the Brazilian population consumes digital games., with the smartphone as the preferred platform for 40.8% of the players, followed by consoles (24.7%) and computers (20.3%). That's more than 100 million active playersAccording to data compiled by PGB itself, this reach helps explain why so many global companies have begun to look at Brazil with strategic interest.
“In 2023, for the first time, the number of players in Latin America surpassed that of North America. Brazil has the potential to grow much more, and the global market has already realized this.”
Rodrigo Terra, president of Abragames
Much of this growth came from mobile gamingMobile phones have brought millions of new people into the gaming market, including women who never saw themselves as part of this industry. Today, the market brings together audiences of different ages, genders, and digital habits. This has forced companies to invest not only in games, but also in communities, creators, online experiences, and audience engagement.
How the Brazilian market has matured in recent years
The sector has undergone accelerated professionalization in the last decade. The growth of internet access, the expansion of digital platforms, and the popularization of smartphones have transformed gaming into an economically relevant sector in the country.
| Before | Today | |
| Perception | Games viewed as a niche market | Games as a strategic industry |
| Public | Associated only with young people | Diverse in age and gender |
| Dominant platform | Consoles | Massive growth of mobile |
| Brands | Few investing | Large companies within the sector |
| Careers | Focused on development | Expansion into marketing, data, product, and community. |
Previously focused on programming, the market has opened up space for Marketing, product, community, UX, data, branding, and digital operations.Working with games today involves much more than just creating games: it involves understanding digital behavior, user experience, and audience building.
Data and figures from the sector
The numbers help explain why the market has become one of the most strategic areas of the digital economy. But what matters, for those considering a career, is what they reveal about demand, opportunity, and where gaps still exist.
The data below helps to understand not only the size of the industry, but also where the greatest opportunities for professional growth lie for women within the Brazilian gaming market.
- R$ 12.7 billion This is the estimated value that the market will move in Brazil in 2025, according to estimates consolidated by... Newzoo, Statista and Abragames
- 82.8% of the population Brazilians consume digital games, according to the Game Brasil 2025 Survey.
- 53.2% of gamers In Brazil, it's women, according to the Game Brasil 2025 Survey.
- 52.8% of gamers They continue to be women, confirmed by Game Brazil Research 2026
- Only 24.3% Women make up a significant portion of employees in Brazilian game studios, according to the 2nd National Survey of the Games Industry by Abragames.
- 1,042 studios national assets — growth of 683.4% since 2014, when there were 133, according to the Abragames
- 13,225 professionals working in the sector, growth of 6.3% between 2021 and 2023, according to the 2nd National Survey of the Games Industry by Abragames
- R$ 1.3 billion This is the estimated revenue for Brazilian esports in 2025, with more than 25 active professional organizations in leagues such as CBLOL, VCT, CCT, and ALGS, according to... Business and Games
The most important metric for anyone wanting to enter the market isn't revenue. It's the gap: Women make up the majority of consumers but less than a quarter of the workforce.This isn't just inequality. It's an opportunity gap that initiatives like the... WIBR Talent Wall There are places to fill in.
The growth of mobile has changed the scale of the industry.
With smartphones, games have reached much larger and more diverse audiences, reducing barriers to entry and extending digital consumption time. freemium model (Free with in-app purchases) has become extremely lucrative in Brazil, a country with over 124 million active smartphones. More than 60% of Brazilian female players According to the 2025 Brazil Game Survey, they prefer mobile as their primary platform.
This movement also altered the job market. Companies began developing strategies focused on retention, user experience, monetization, and mobile-first communities, creating demand for... Behavioral analysts, live ops specialists, CRM professionals, and product managers..
Gamer engagement as a strategic asset
Gaming communities stand out for their high level of participation in live streams, social media, forums, tournaments, and creator ecosystems. This has increased the interest of brands and platforms in investing in the sector as a space for building audiences and digital relationships.
Companies don't just look at the number of players, but also... length of stay, interaction between communities and retention capacityThis scenario is what transforms the gaming industry into one of the most relevant environments in the attention economy.
Why is the market growing so much?
Games have moved beyond simply being a form of entertainment and have become an integral part of people's digital lives. They connect community, content, socialization, competition, and online experience in a single environment, increasing the time spent on platforms. The main factors driving this growth are:
- Expansion of mobile gaming and greater accessibility to games
- Growth of creator economy and streaming platforms
- Strengthening of e-sports and online communities
- Increased diversity of the gaming audience.
- Entry of major brands into the ecosystem
- The advancement of digital and social experiences within games.
The market grew because it managed to unite technology, community, content, and user experience in a highly connected environment. Those who understand how this works have a head start when building a career within the industry.
Who is the Brazilian gaming audience?
The idea that games are consumed by a single profile is no longer valid. According to... Game Brazil Research 2026, Young people and young adults aged 15 to 29 represent 36.51% of the audience., while players aged 30 to 44 are 33.7% of the totalThe majority of the consumer audience is millennial. The majority is female.
| Profile | Behavior |
| Mobile audience | Plays games daily on mobile phones, prioritizing accessibility and convenience. |
| Competitive player | It covers esports, championships, streamers, and multiplayer games. |
| Casual audience | Play as a form of entertainment and social connection. |
| Female gamers | Increasing participation across different genres, communities, and platforms. |
| Content consumer | Spends hours watching live streams, videos, and gamer clips. |
| Multiplatform audience | It alternates between mobile, PC, console, and social networks. |
Understanding the Brazilian gaming audience today means understanding contemporary digital behaviorThe diversity of the community demands more inclusive, relevant experiences that are aligned with different audience profiles.
Opportunities in the gaming market
The opportunities go far beyond game development. The sector needs professionals in... Development, design, product, marketing, data, community, content, UX, events, esports, partnerships, and digital operations..
The key point is to view the market as an ecosystem. Those who work in communication can focus on content, branding, or community building. Similarly, those from a technology background can move into product, data, or development. Those with a strategic profile can grow in marketing, partnerships, operations, or leadership.
The more the market grows, the less room there is for generic professionals. Companies are looking for people who understand how communities work, know how to track digital behavior, and can create a real connection with the gaming audience.
For women, this moment is especially relevant. With 53.2% of consumption and less than 25% of the workforce.The market has a structural gap that creates opportunities for those who position themselves well. Areas such as community, marketing, content, and esports. They are among those showing the greatest openness right now.
How to enter the gaming market
Entering the industry requires more strategy than just enjoying the game. The first step is understanding where your skills fit in and what problems you can solve. Before looking for a job, it's worth mapping out your entry point and building a clear professional narrative. A practical way to start:
- Identify your area: technology, communication, product, data, community, content, esports or business
- Study how the sector works: Follow companies, events, creators, reports, launches, and discussions about the Brazilian market.
- Build your technical repertoire: Useful skills for the chosen field — metrics analysis, community management, UX, digital marketing, content production, or project management.
- Establish a professional presence: Participate in communities, publish analyses, share learnings, and show genuine interest in the industry.
- Build a feasible portfolio: Personal projects, case studies, campaign analyses, or community involvement already demonstrate practical skills.
- Network with intention: Connect with people in the industry, participate in events, and follow initiatives that bring industry professionals closer together.
Many people want to work in the games industry, but few can clearly demonstrate where they can generate value. Those who understand the market, participate in the community, and develop applicable skills go further.
How to grow in your career in this sector.
Growing in the gaming market requires more than just technical expertise. As the industry matures, the professionals who thrive are those who understand digital behavior, follow trends, know how to work in a community, and can transform execution into strategic vision.
In practice, this means moving away from the operational aspects and starting to understand. Retention metrics, user experience, brand positioning, engagement, and audience building..
The sector is highly valued. professional presence and reputationUnlike more traditional markets, many opportunities arise through networking, participation in communities, content creation, and visibility within the ecosystem. Professionals who share analyses, participate in events, and build connections grow faster because they are recognized as an active part of the community.
| What the market values | Impact on career |
| Understanding of community | Greater capacity for engagement and retention. |
| Strategic vision | Growth into leadership positions |
| Knowledge of digital behavior | Better audience and trend analysis. |
| Networking in the sector | Faster access to opportunities |
| Multidisciplinary capacity | Adaptation in different areas of industry |
| Active participation in the community | Building authority and professional presence. |
To have in-depth understanding of the behavior of the gaming community It is one of the most valuable assets. Those who can connect data, trends, and real-world audience experience stand out.
Leadership in the gaming market
The discussion about leadership has become increasingly important within the industry. As companies, esports organizations, and digital platforms grow, so does the need for people capable of... building healthy communities, leading teams, and developing inclusive projects.
In recent years, women have come to occupy prominent positions in content creation, presentation, streaming, esports, communication, and digital influence. More than just gaining visibility, many have helped transform the perception of the industry, showing that leadership in the gaming market also involves representation and community building.
Nyvi Estephan
Nyvi Estephan helped make the presence of women in gaming visible to the Brazilian public. Her career gained momentum mainly through e-sports broadcasts and hosting events such as... CBLOL, Prêmio eSports Brasil and Brasil Game ShowIn addition to projects linked to The Enemy and Omelete, Nyvi has occupied positions of authority in gaming, in a market where women were still frequently associated only with consumption, in a market where women were still frequently associated only with consumption.
More than just influence, her career demonstrated an important transformation in the industry: games began to require professionals capable of communicating, presenting, building audiences, and connecting brands with the community. For many women who now work in content creation, events, streaming, or gamer communication, Nyvi's presence helped make these careers more accessible—and more visible.
Malena
Malena became a reference for her ability to to build a strong community that is close to the public.Their presence on digital platforms has helped popularize the gaming universe for different audience profiles, especially among women who have come to see games as a space for belonging and a career. They represent a generation of creators who have transformed authenticity into professional positioning.
Their career path also shows how the creator economy has established itself as one of the most relevant areas in the current gaming industry. Today, creators help drive audience engagement, campaigns, brand relationships, and community building, creating new opportunities for professional growth within the market.
Cherrygumms
Cherrygumms gained prominence for building a A digital presence strongly connected to the community. And because she is one of the most relevant female voices in discussions about representation and inclusion within games. Her work highlights an important transformation: creators have ceased to function solely as entertainment and have begun to occupy a strategic role within the industry.
By building a highly engaged community, Cherrygumms also helped demonstrate that digital presence, positioning, and audience relationships have become... extremely valuable professional assets Within the gaming market, influence and community go hand in hand in the industry today.
Sher Machado
Sher Machado has become one of the most relevant voices in Brazilian gamer journalism By building a career focused on specialized coverage, industry analysis, and communication geared towards games and esports, her work in media outlets, broadcasts, and content related to the competitive scene has helped strengthen the female presence in an area that for a long time was almost exclusively dominated by men.
Sher's work also shows how the gaming market has matured beyond game development. Today, companies, organizations, and platforms need professionals capable of... Interpret trends, translate audience behavior, and produce in-depth information.For Wila, who wants to enter the sector without necessarily working with programming, this is one of the strongest examples of how communication and analysis have also become strategic careers within the gaming industry.
Market challenges
Despite the growth, the sector still faces significant challenges related to professionalization, diversity, and career development.
- High competitiveness: The growth has increased the number of people interested in working with games, especially in content creation, esports, and digital development. Professional differentiation, positioning, and portfolio building are becoming increasingly important.
- Lack of targeted training: Many people enter the market with only knowledge of gaming consumption, lacking expertise in strategic areas such as product, marketing, community, UX, data, or digital operations. The market seeks professionals who understand not only games, but also business and digital behavior.
- Rapid changes in the industry: Trends, platforms, and formats are constantly changing. Those who work in the sector need to continuously keep up with new technologies, consumer habits, and digital transformations.
- Barriers to entry: In some fields, especially the most competitive ones, networking and practical experience still make a big difference. This can make initial access difficult for those building their careers within the industry.
- Challenges related to diversity: The gap between consumption and professional representation is real. Women are the majority among gamers and a minority in studios, competitive teams, and leadership positions. Esports viewership for women in 2025 registered... 20 million total hours, with a peak of 496,000 simultaneous viewersaccording to Escharts Female Esports 2025 reportThe interest is there. What's lacking is proportional investment.
How to accelerate your career
Growing in the gaming market requires consistency, positioning, and active participation. In a sector connected to the community, many opportunities arise from reputation, networking, and professional visibility. Attitudes that make a difference:
- Participate in industry communities and events.
- Build networking with intention
- Keeping up with industry trends and movements.
- To create professional presence on social media
- Sharing analyses, projects, and lessons learned
- Develop skills applicable to the market.
- Participating in initiatives focused on diversity and professional growth, such as WIBR League
More than just accumulating courses, growing in the gaming industry means... to become someone relevant within the communityThose who understand digital behavior, keep up with market evolution, and can generate value in a practical way tend to build authority faster and access opportunities that often don't even reach the open market.
The Brazilian gaming industry has already changed. The question now is no longer whether there is room for women, but rather who will occupy the next leadership positions while the market continues to grow.
If you want to turn this reading into a concrete next step, the WIBR Talent Wall It connects women with real skills, experiences, and aspirations to the opportunities that the market has to offer.
FAQ
The gaming market in Brazil is one of the largest in the world in terms of number of players and digital consumption. The industry encompasses areas such as development, esports, streaming, content creation, marketing, community, and technology, generating approximately [amount missing from original text]. R$ 12.7 billion in 2025, with continued growth driven by mobile gaming and the creator economy.
Yes. The sector continues to expand due to increased access to smartphones, the growth of digital platforms, the strengthening of esports, and the advancement of online communities. Major brands are investing more and more in the sector, accelerating the professionalization of the industry.
The market moves around R$ 12.7 billion The sector generates revenue annually in Brazil, according to estimates from Newzoo, Statista, and Abragames. It also drives advertising, streaming, the creator economy, events, technology, and digital platforms.
The opportunities go far beyond game development. Companies are looking for professionals to... marketing, community, product, UX, data, content, branding, digital operations, esports, streaming, and audience managementFor women, areas such as community, content, and marketing have shown greater openness.
The first step is understanding that working with games doesn't just mean developing games. The market needs professionals in areas such as... marketing, content, community, product, data, UX, events and esportsThe best way to enter the sector is to combine knowledge of the industry with practical experience, a professional presence, and active participation in the communities that drive the Brazilian gaming ecosystem.
Yes. And that is precisely one of the most important paradoxes of the Brazilian gaming industry. Women already represent more than half of the gaming audience in the country.However, they still occupy a much smaller share of studio positions, competitive teams, and leadership roles. This means that the market still has real barriers, but also a huge need for female professionals, leaders, and voices within the sector.
Growing in the gaming industry requires more than just technical skill. The market values professionals who can... Build a presence, participate in the community, follow trends, and develop a strategic repertoire. Regarding digital behavior and audience engagement, networking, professional positioning, and active participation in the gaming ecosystem tend to accelerate a career much more than simply accumulating isolated courses.
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